7 Things We Recommend Any Business to Do to Look Really Professional Online
by Grayson Allen | Jan 19, 2022 | Tips |
- Get an actual gmail with your domain
- It’s like $6 a month/user – well worth it. People notice when your email is from @gmail.com or your company @workhorseintegration.com
- Get a Google My Business profile
- Get a Google My Business profileAnd then actually fill it out – add your services, add your hours, add a logo and cover photo, and most importantly put your phone number and email.
- Google My Business is part of the Google search engine. It’s how your business shows up on maps and featured snippets
- Ask for and respond to reviews
- I once had a client tell me they were too scared to ask for reviews in fear that it would get worse. There’s so much to unpack there but I will say 2-4 star people don’t really care enough to leave a review. And 1-star people are angry and motivated. So you should do everything you can to give the 5-star people a chance to make their voice heard. It adds up quick. And remember, every part of Google is a search engine.
- If you’re looking for a software to help with this, I actually really like Podium but it is admittedly a bit pricey.
- Get a professional website
- You may not need anything crazy custom and that’s ok.
- It’s not hard to make a quick landing page with your business info. It really just needs to have your info, hours, company name, etc
- Use Carrd for a single landing page
- If you have sort of a design eye – use squarespace
- If you have no design whatsoever, hire us. We’ll get it done and it will look good.
- Get a professional logo
- I’d get a Canva account and just make a quick and clean one
- Other option is using fivver or upwork
- The best option I’d say is just pay the money for a graphic designer – a good logo is so convenient. Makes it easy to put on printed materials, shirts, banners, etc and then a transparent vector image (like a png) for your website. Nothing is worse than getting a jpg with a white background – if you need graphic designer references, reach out, we know someone.
- Take some pictures of your work
- Before and afters go a long way
- Use Cases and examples sell themselves – especially when you add them to your website or Google My Business listing
- Get a good picture of the work truck and crew while you’re at it
- Bill online
- I know they take a percent of the sale but time and convenience speaks volumes.
- I will happily do business again with someone that sends me a payment link and a professional invoice directly to my email than someone I have to pay with cash or card over the phone